meet Jim Elliott
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say hello to Jim Elliott the face of our reduced sugar root beer!

Jim Elliott was furloughed during the 2020 lockdown, but instead of chilling like a can of soda, he jumped in his canoe to begin a clean up operation of Grimsby’s historic waterway, the River Freshney.

Known locally as the ‘Canoe River Cleaner’, Jim’s voyage continues to provide a cleaner habitat for wildlife and a natural beauty spot that Grimbarian’s can be proud of.

Thank you for letting us join you on one of your clean ups! Keep on paddling, Jim!