It’s Super Bowl Weekend!

This weekend is one of the biggest events in the American sporting calendar as two American Football league teams battle it off to win the Vince Lombardi trophy. Despite it being a US tradition, over the years it’s fondly become a UK favourite, with millions of fans tuning in to watch. 

Before we share with you the perfect Root Beer serve to accompany Sunday’s match, we take a quick look back at it’s history and how Brit’s came to enjoy it too. 

When did it all begin

The game became popular in 1966 when the National Football League (NFL) and rival American Football League (AFL) merged and the agreement called for an end-of-season championship game. 

Fuelled by media hype, the day of the Super Bowl game, known as Super Bowl Sunday, has evolved into an unofficial American holiday, with viewing parties (usually) held in homes, pubs, and restaurants throughout the country. 

So why do Brits care?

The Super Bowl was seen as a novelty event when it was first broadcast live in Britain 37 years ago but since the inaugural NFL International Series game in 2007 which was played in Wembley, fans have flocked to stadiums to watch regular season games.

University teams have also inspired many young Brits to take up American Football which has also helped pique interest in the game more widely.

The perfect Root Beer serve

Although we can’t all head to the pub this year, this tasty Root Beer serve is the perfect accompaniment for any Super Bowl celebrations at home.


  • A can of our chilled Root Beer
  • Vanilla ice cream
  • Ice

Place ice cubes in a highball tumbler. Pour in the Root Beer and top with a delicious scoop of vanilla ice cream. Sit back and enjoy with the game. 

Show us your Super Bowl celebrations

Feeling inspired? Show us your Root Beer creations on social by tagging @sodafolk 

Need to stock up on some cans?

If you’re running low on cans, pop over to Sainsburys, Ocado, Costco, Amazon or our lovely online shop at

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